Agenda – IP Studios Future of Sports Broadcasting Summit | 15-16 Mar 2022 | Online

Creating rich sports experiences for
MENA TV and OTT audiences.
New formats, disruptions, rights and piracy.

15 – 16 March 2022, Online
MAR 15
13:20 UAE
MAR 16
13:30 UAE
MAR 15

Day 1

13:20 UAE
13:20 (UAE TIME)

Welcome Address

Vijaya Cherian, Editor, BroadcastPro Middle East

13:30 – 14:30 (UAE TIME)

Understanding the Opportunities in Sports Broadcasting

  • Identifying new business opportunities in sport
  • The secret to making sports commercially viable for streamers and broadcasters
  • Enhancing the stadium experience for fans and revisiting broadcast infrastructure for TV
  • Integrating betting and interactivity for a more engaging sports experience for fans
  • Revisiting rights models in light of the rise in different online platforms
  • Monetizing content through advertising, branded integration etc

Moderator: Karim Saade, Director Marketing – Jawwy TV and Dawri Plus, Intigral


  • Danny Bates, co-founder and CCO, StarzPlay
  • Malek Doughan, Marketing and Commercial Affairs Director, UAE Pro League
  • Mohamad Yehya, Founding Director, IP Studios
  • Peter Einstein, CCO, Extreme Sports Channel

15:00 – 16:00 (UAE TIME)

Best Tech Practices to Deliver a Superior Streaming Experience with Live Sport

  • How can the last mile internet connection cope with an increased demand for live sports in the region. Are all customers streaming at the best quality with a sudden increase in throughput?
  • Practices to follow on the application Architecture side to support a significant surge during sports events.
  • Recommendations for an end-to-end workflow and the level of resiliency required to deliver such events on an application layer as well as on the CDN layer
  • How do monitoring, probing and visualisation of content enhance QoE and QoS to the end user
  • A look at user experience expectations when delivering live sports.

Moderator: Charlie Kraus, Senior Product Marketing Manager, Limelight


  • Faraz Arshad, CTO, StarzPlay
  • Floris Molijn, CEO & Managing Director, Oranda Private Limited
  • Micky Edwards, Director of Sales – EMEA at TAG Video Systems
  • Peter Van Dam, CEO, AV Consulting LLC


How Limelight Networks Helps Football Clubs Engage Fans

By Charles Kraus, Senior Product Marketing Manager, Limelight

Video plays a vital role in football clubs. The key for those who successfully use video, is sharing content that simply cannot be seen anywhere else. Match footage and highlights, pre and post-match interviews and press conferences are all standard fare. Football clubs have first-class access to hundreds of hours of exclusive material that is spot on for passionate supporters. The most valuable commodity any football club has is its fanbase – provide them with a great engagement experience and they’ll stick with a club forever.

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  • MAR 16

    Day 2

    13:30 UAE
    13:30 – 14:30 (UAE TIME)

    Cracking Cricket for MENA viewers

    • Developing cricket for television – what does it entail?
    • Localising cricket broadcast for Middle East viewers
    • The role of local leagues in growing the sport
    • Exploring new business models and addressing emerging rights opportunities on multiple platforms
    • Leveraging AR/VR technology for cricket
    • Addressing piracy and illegal streaming

    Moderator: Neeil Ojha, Cricket Commentator, and TV & Radio PresenterPanellists:

    • Ashok Namboodiri, Chief Business Officer, Zee Entertainment Enterprises Ltd
    • Sammer Elia, Business Development Director – MENA region, Viaccess-Orca
    • Vivek Chandra, Director & Head of Business – MENA, ITW Consulting DMCC

    15:00 – 16:00 (UAE TIME)

    Sports Production in MENA – The Missing Links

    (A discussion in Arabic with subtitles in English)

    • Sports productions are abounding in the region. Exploring technologies that can help provide a more enriching viewer experience?
    • A look at how 5G and AI can enhance the fan experience
    • Creating scripted and unscripted sports content
    • Catering to an increasing demand for sports content snippets

    Moderator: Mohamad Yehya, Founding Director, IP StudiosPanellists:

    • Fouad Darwish – Chief Executive Officer and Managing Director – Palms Sports PJSC
    • Roland Daou, Managing Partner – MEDIA MANIA FZ-LLC
    • Yusuf Mohammed Buti – Head of Technology and Engineering – Twofour54