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Saudi Esports Federation (SEF) and Kentucky Fried Chicken (KFC) have announced a three-year partnership with a primary focus on propelling local esports talent onto the global stage, including a special emphasis on fostering women gamers. This collaboration will introduce a series of events and challenge-based initiatives meticulously crafted to nurture emerging esports talent in Saudi […]

The Afro-Arab Esports League has been inaugurated in Riyadh, encompassing 25 member nations hailing from the African and Arab regions. The league’s primary goal is to elevate the competitive landscape of esports across its member nations. It harnesses the vibrant essence of esports and the unifying potential of gaming to bridge people across borders, cultures, […]

AD Gaming, the entity driving Abu Dhabi’s fast-growing gaming industry, has signed a partnership agreement with Sawa Group, a game publishing and esports company in the MENA region. The partnership agreement will bring together two leaders of industry in the gaming world, helping to facilitate the international expansion of Chinese gaming and esports companies through […]