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AD Gaming, the entity driving Abu Dhabi’s fast-growing gaming industry, has signed a partnership agreement with Sawa Group, a game publishing and esports company in the MENA region. The partnership agreement will bring together two leaders of industry in the gaming world, helping to facilitate the international expansion of Chinese gaming and esports companies through […]

Saudi Arabia-based gaming and e-sports company Savvy Games Group has invested $265m in VSPO, a Chinese esports startup specialising in tournaments, venues and production. The deal symbolises a “landmark commercial partnership” between China, the world’s biggest esports market, and Saudi Arabia as it implements Vision 2030 to become a leading global hub for gaming and […]

Dubai production house Art Format Lab (AFL) has partnered with BIGG, a French media group specialising in video gaming and esports entertainment. According to the deal, AFL will help secure distribution and content localisation rights for the French channel across the MENA, Turkey, Italy, South Korea, Singapore, the Philippines and Sri Lanka. This includes AFL serving as the channel distributor, helping to produce local esports events […]